ROLF press release

ECO HEROES FROM TYROL: BEAN GLASSES WIN THE EUROPEAN GREEN AWARD

In April, Tyrolean eyewear manufacturers Rolf received the European Green Award Gold Trophy from the European Institute of Applied Sustainability for their glasses made out of beans. The reason was simple: not only are their latest plant-based bean glasses produced locally and in an environmentally friendly way in the Tyrolean valley of Lechtal, they are also made from a raw material that regrows incredibly quickly: a species of the Euphorbiaceae family. What’s more, thanks to 3D printing and the patented Flexlock hinge, the glasses don’t have any screws and are therefore long-lasting and low-maintenance. Even if the glasses do reach the end of their lifespan, they can be put back into the cycle and reused.

ROLF glasses are innovative and natural, yet lightweight high-tech glasses.

ROLF Spectacles 卓越的創意結合天然環保材質 新穎又輕盈的高科技鏡框

ROLF Spectacles 從大家所認知的木製鏡框,到近幾年所強調的鏡腳的延伸度 Flexlock,都已經是可嘖嘖稱奇的技術。最近更是開始研發用不同材質,以自然為訴求,採用綠色環保素材豆子透過特殊科技,將其做成眼鏡,變成一副輕盈且不同凡響的墨鏡。

Rolf Glasses: Ingenuity of simplicity

No, he doesn't own a suit. Not even when he jets off to New York on business. And Roland Wolf's eyes glaze over when he hears the word "sustainability. It all started in 2009 at "Rolf Spectacles" in his dad's basement in Lechaschau. Four innovative young men tinkered with wooden spectacle frames on a small CNC machine. What then unfolds to this day is the incredible story of a Tyrolean high-tech company. "In 2005, I built up the southern German market for a Berlin-based eyewear company that manufactured sheet metal eyewear; before that, I toured the world as a snowboard instructor," Wolf recounts of the early days.

STATE-OF-THE-ART TECHNOLOGY MEETS HIGH-END DESIGN

For the past ten years, ROLF SPECTACLES has been building a reputation for upscale designs blended with natural materials. The brand based in the Tyrol region of Austria serves allergy-friendly frames crafted from wood, stone, and horn that have won several of the eyewear industry’s highest merits, including the iF Design Award. As the driving force, the label points to a forward-looking brand philosophy: “Our mission is to create groundbreaking innovations, set new trends and through it all remain true to our roots!”

ECOLOGY KNOWS NO BOUNDARIES

No, he doesn't own a suit. Not even when he jets off to New York on business. And Roland Wolf's eyes glaze over when he hears the word "sustainability. It all started in 2009 at "Rolf Spectacles" in his dad's basement in Lechaschau. Four innovative young men tinkered with wooden spectacle frames on a small CNC machine. What then unfolds to this day is the incredible story of a Tyrolean high-tech company. "In 2005, I built up the southern German market for a Berlin-based eyewear company that manufactured sheet metal eyewear; before that, I toured the world as a snowboard instructor," Wolf recounts of the early days.

Main Home+Design

Maine Home+Design is connected to those who live and breathe architecture, art, and good living. Its pages are filled with architectural masterpieces, home design inspiration, compelling artwork, designers, craftspeople, and the latest design trends and industry news. Each issue brims with original writing and photography capturing interiors, exteriors, and the heart of Maine homes from traditional to modern styles—and everything in between.

 

The ROLF substance collection gets featured at the Main Home+Design design wire section ind march/april 2021 edition.