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Rolf. Eyewear | Green Product Award 2025
Our Substance collection with the RAIS model was awarded the Green Product Award 2025!
About Rolf
Nature. Innovation. Spirit – that’s what the Rolf brand stands for.
Behind this is a love of glasses. And a love of nature. This is where the raw materials come from, which are shaped into timeless designs by creative hands. Behind Rolf is a family and a great team that uses a lot of emotion and unconventional methods to create eyewear that inspires people. At Planet Rolf, new ideas are refined on a daily basis. These ideas don’t always come to fruition, but one or two of them continue to develop. And so a handful of them are already making countless spectacle wearers happy. When you enter Rolf’s production halls, you are surprised, but not disappointed. The place feels young, friendly, familiar and inspiring. You meet very different people who don’t just work on frames here. They are working on a vision. With every frame sold, Rolf wants to change the world a little – and make a contribution to ensuring that regionality, transparency and humanity are more widely recognized and inspired. All Rolf glasses are designed and developed in Weißenbach, manufactured by hand and shipped to more than 50 countries around the world. Wood, stone, beans – sustainable by nature.
Rolf. Handmade, of course.
About the Rolf. brand
Rolf is nature, innovation and spirit. And a love of nature. This is where the raw materials come from that are shaped by creative hands into timeless designs. Behind Rolf is a family and a great team that creates eyewear that inspires people with a lot of emotion and unconventional methods. On Planet Rolf, new ideas are developed every day. And a handful of them are already making countless wearers happy.
With every pair of glasses sold, Rolf wants to change the world a little bit – and contribute to making regionality, transparency and humanity more visible and inspiring. All Rolf eyewear is designed, developed and handcrafted in Weißenbach, Austria, and shipped to more than 50 countries around the world. Wooden glasses, stone glasses, bean glasses – sustainable by nature.
Rolf. Naturally handmade.
#rolfglasses #sustainableglasses
#woodglasses #stoneglasses #beanglasses
#planetrolf #becauseweloveglasses #glassestrends #designerglasses
Press archive
Rolf. Eyewear | Double success Red Dot 2025
Rolf wins Red Dot Award 2025 for outstanding product design and sustainable design.
Rolf. Eyewear | CSE Award 2025 Winner
f.l.t.r.: Lorraine Berton (MIDO President), Christian Leicht (Global Sales Director, Rolf. eyewear), Simone Lijoi (presenter of the award ceremony)
Christian Leicht (Global Sales Director, Rolf. eyewear)
Fire Red | Luminous addition to Rolf's color palette
Rolf. Eyewear. SPRING | SUMMER 25
At Opti in Munich at the end of January, Rolf will be presenting the new spring | summer 2025 collection and will be joining Milan-based Mido in February for the second round of trade fair highlights. The collection will include new and sophisticated models from the Substance Collection, new bean eyewear for kids, sunglasses with stylish inlays from the Mount Collection and new products in wood and stone.
Fresh colors | Bold shapes
The spring | summer collection surprises with striking, graphic details, stylish inlays for sunglasses and an unexpected pop of color in keeping with the title _ see and be seen. The new models don’t just help you see – they also make you look good!
Rolf PR | SILMO d'Or Nomination
A Groundbreaking Addition to Sustainable Children’s Fashion
We are thrilled to announce that our latest model, HARE from our Wire Kids collection, has been nominated for the prestigious Silmo d’Or Award in the Children’s Eyewear category at SILMO Paris 2024.
Rolf PR | SILMO 24
The trade fair season is about to kick off with Silmo in Paris. Rolf unveils thirteen brand-new styles from five distinct eyewear collections. Inspired by the refined elegance and timeless romance of France, the Classics models feature eyewear designs that highlight a vintage, sophisticated aesthetic.
A refreshing twist of eyewear designs for the typically understated and traditional design language of Rolf. Johannes Wacker, the designer behind Rolf’s eyewear, adds an unexpected spin that adds an enticing allure. “About a quarter of our new designs, which we’ve named Character, are bold, vibrant, and extravagant, perfectly matching the fashion capital – Paris. These pieces are for the courageous, fashion-forward wearers.”
ROLF - BLEND IN WITH NATURE
