Responsibility.
#1 Responsibility
For Rolf, responsibility involves taking a holistic view of the entire company — from resource usage and fair labor practices to designing long-lasting products. It’s not about chasing individual trends, but about making thoughtful, long-term decisions that consider the environment, society, and quality.
#2 Environment
Sustainability starts with the selection of materials—but it goes far beyond that. The glasses are produced locally in Weißenbach, using short transport routes and efficient manufacturing processes that reduce energy consumption, water use, and waste. Each frame is made from just three components and two connecting rings, completely free of screws and metals, ensuring durability and longevity. Rolf also takes an innovative approach to packaging: it’s plastic-free and created by a social organization using the company’s own recycled paper waste.
#3 People
At Rolf, responsibility is especially reflected in how we interact with people — within our team as well as with customers and partners. We provide fair and supportive workplaces that encourage personal responsibility, mutual respect, and collaboration. And we believe in keeping things fun, too.
We engage with our customers and partners openly and transparently. Rather than opting for quick fixes, we prioritize carefully crafted, dependable products that stand out for their quality and reflect our values.
#4 Community
Regional collaboration is at the heart of what we do—whether it’s working with local suppliers, social organizations, or other partners. This approach keeps added value within the region and helps strengthen the local community. Each pair of glasses is the result of many hands, united by a shared goal: to create positive change, both big and small.
Rolf VALUES
Sustainable.
Sustainability begins in the details and extends far beyond the product itself.
Together.
Local partnerships foster community and create meaningful added value.
Responsibility.
Responsibility means making thoughtful choices—for people, the environment, and the legacy we leave behind.
ROLF values
Plant based.
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Sustainable.
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Long-lasting.
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