Passion, self-confidence, pure energy – with fire red, Rolf is launching a color in the spring/summer 2025 eyewear collection that is anything but restrained. The new shade adds an expressive accent to the usual subtle, nature-inspired color palette that attracts attention and shows attitude.
The iconic Rolf eyewear models are thus presented in a completely new dimension: powerful, strong in character and at the same time characterized by the unmistakable signature of the Tyrolean manufacturer. Fire Red is more than just a trend color – it is a clear statement for all those who are bold, enjoy life to the full and are not afraid to stand out.
Fire red” is particularly effective in the Substance collection. The collection stands for minimalist design, plant-based materials and timeless elegance. The new color adds a touch of extravagance: eyewear that remains light, stable and sustainable – and yet stands out with its fiery expression.
Whether as a key piece or a stylish detail: the Rolf models in Fire Red combine fashionable sophistication with sustainable craftsmanship. Each frame is manufactured in Austria – resource-conserving, durable and with great attention to detail.
In this way, a color becomes a symbol: for dynamism, elegance and the freedom to confidently show your own personality.
