Responsibility.
#1 Responsibility
For Rolf, responsibility means thinking holistically about all areas of the company – from the use of resources and fair working conditions to the design of durable products. It is not about following individual trends, but about making long-term decisions with a view to the environment, society and quality.
#2 Environment
Sustainability begins with the choice of materials, but does not end there. The glasses are manufactured in Weißenbach – regionally, with short transport routes and efficient production processes that minimize energy, water and waste. The frames consist of just three parts and two connecting rings, are free of screws and metals and have a long service life. Rolf also thinks ahead when it comes to packaging: it is made without plastic and is produced by a social institution from the company’s own paper waste.
#3 People
At Rolf, responsibility is particularly evident in our dealings with people – in the team and with our customers and partners. We offer fair workplaces with room for personal responsibility and cooperation at eye level. And with fun.
We treat our customers and partners with openness and transparency. Instead of short-lived solutions, we focus on well thought-out, reliable products that impress in terms of quality and attitude.
#4 Community
Regional cooperation plays a central role – be it with local suppliers, social institutions or other partners. Added value remains in the region and strengthens the community. Every pair of glasses is the product of many hands – with the aim of making things better, both on a large and small scale.
Rolf VALUES
Sustainable.
Sustainability starts with the details and does not end with the product.
Together.
Local partnerships strengthen community and create real added value.
Responsibility.
Responsibility means acting consciously – for people, the environment and what remains.
ROLF values
Plant based.
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Sustainable.
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Long-lasting.
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