#planetrolf
#planetrolf is more than just an idea or a slogan – it’s a feeling. A community of people who believe in something: in honest craftsmanship, in real sustainability and in the fact that even small steps can make a big difference.

#planetrolf stands for shared values, a common vision, cooperation and community
We don’t just work on eyewear, but on an attitude: with unconventional ideas, regional responsibility and a lot of passion, we design products that are durable, well thought-out and different. And we make sure that as much as possible remains in our hands – from the idea to shipping.
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Whether in our team in Weißenbach, in our flagship stores in Reutte and Vienna, with partners or with opticians and wearers worldwide – everyone who comes into contact with Rolf becomes part of #planetrolf.
Bernhard Wolf . CEO
#planetrolf comes to life through the people who take part – creatives, inventors, supporters, joiners and rethinkers, packaging heroes, companions. Those who become part of it become part of a community.
Welcome to #planetrolf – glad you’re here!