#planetrolf

#planetrolf is more than just an idea or a slogan – it’s a feeling. A community of people who believe in something: in honest craftsmanship, in real sustainability and in the fact that even small steps can make a big difference.

#planetrolf stands for shared values, a common vision, cooperation and community

We don’t just work on eyewear, but on an attitude: with unconventional ideas, regional responsibility and a lot of passion, we design products that are durable, well thought-out and different. And we make sure that as much as possible remains in our hands – from the idea to shipping.

Whether in our team in Weißenbach, in our flagship stores in Reutte and Vienna, with partners or with opticians and wearers worldwide – everyone who comes into contact with Rolf becomes part of #planetrolf.

Bernhard Wolf . CEO

#planetrolf comes to life through the people who take part – creatives, inventors, supporters, joiners and rethinkers, packaging heroes, companions. Those who become part of it become part of a community.
Welcome to #planetrolf – glad you’re here!

#planetrolf featured

Explore: Rolf Origins

New at #planetrolf

ROLF Eyewear nominated
Jetzt abstimmen und unterstützen!

ROLF Eyewear wurde für den internationalen VisionPlus Award in der Kategorie Best Next-Gen Eco Eyewear nominiert!
Unsere innovative Fusion. Wood&Bean Kollektion verbindet Naturmaterialien mit modernster Technologie – für nachhaltiges Brillendesign, das begeistert.
Unterstütze uns mit deiner Stimme und zeig der Welt, dass nachhaltige Innovation aus Tirol gewinnt!

ROLF Eyewear wurde für den VisionPlus Award in der Kategorie Best New Spectacle Frame (Luxury) nominiert!
Mit dem Modell Charlston setzt ROLF neue Maßstäbe in Design, Qualität und Handwerkskunst.
Luxus trifft Nachhaltigkeit – und du kannst entscheiden, wer gewinnt!
Stimme jetzt ab und unterstütze echte Innovation „Made in Tirol“.

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