Design.
From the very beginning, Rolf has been dedicated to designing and developing distinctive eyewear characterized by innovation and sustainability. The company quickly gained recognition for its patented wooden hinges and its unique design language – originally inspired by classic cars.That influence lives on today, with many of the wooden frame models named after vintage cars like Topolino, Roadmaster and Foursome.
Rolf sees design as a harmonious blend of
aesthetics and functionality
Johannes Wacker joined Rolf in 2014 as Head of Research and Development. Today, as Head of Design, he continues to play a key role in advancing technologies like the Flexlock joint.
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We believe great design begins with gut intuition, is shaped by thought, and resonates with the heart.
Johannes Wacker . Head of Design
Rolf follows a clear philosophy in optical design: rather than chasing trends or following every passing fashion wave, the company prioritizes sustainable, timeless aesthetics. The goal is to create eyewear that endures well beyond temporary fads. “We aim to craft products that aren’t just ‘in vogue’ today and discarded tomorrow like disposable items, but ones that are valued for years to come due to their quality and design.”
