Design.
From the very beginning, Rolf has focused on the design and development of unique eyewear that stands out through innovation and sustainability. The company quickly became known for its patented wooden hinges and its focus on an unconventional design and shape language – at the time inspired by classic cars. Even today, the names of the wooden glasses are based on classic cars such as Topolino, Roadmaster and Foursome.
Rolf sees design as a symbiosis of
aesthetics and functionality
Johannes Wacker joined Rolf in 2014 and took over as Head of Research and Development. Today, as Head of Design, he continues to make a significant contribution to the further development of technologies such as the Flexlock joint.
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We believe that good design starts in the gut, goes through the head and touches the heart.
Johannes Wacker . Head of Design
Rolf takes a clear approach to optical design: instead of chasing trends or riding every fashion wave, the company focuses on sustainable, timeless aesthetics. The aim is to design eyewear that lasts beyond the fleeting hype. “We don’t want to create products that are ‘en vogue’ today and will be forgotten tomorrow like disposable items, but ones that will be appreciated for years to come thanks to their quality and design.”
