With the BIG SEE Product Design Award 2025 honors a collection that proves that design, technology and sustainability can be naturally combined in a pair of glasses.
The Wire Collection stands for a new generation of designer designer eyewear from Austria – light, durable and naturally innovative. Made from plant-based materials such as
What appears reduced at first glance reveals an impressive technical depth at second glance: the patented Rolf Flexlock jointprinted directly onto the frame, combines function and aesthetics in an intuitive way. It makes every pair of Rolf glasses maintenance-free, flexible and exceptionally durable, for wearing comfort that lasts.
The award-winning TRIK model gets to the heart of this claim.
A fine thread runs across the front – precisely placed, graphically clear, with a touch of tension. The beginning and end are deliberately emphasized and give the frame depth and expression. The interplay of line and surface is almost like a style quote from the world of fashion – minimalist, but with attitude.
This award stands for more than just a successful eyewear design.
It stands for the courage to rethink materials, to use technology sensibly – and to live responsibility as an integral part of one’s own DNA.