german brand award

ROLF Spectacles - synonymous with ground-breaking eyewear innovations and top-notch execution, from each frame to related accessories to the specially constructed trade fair booth - was recognized in June 2016 by the German Design Council for successful brand management with the GERMAN BRAND Award in the category „Industry Excellence in Branding”.

ROLF Spectacles will be honored by a special jury for brand innovation, consistent brand management and sustainable brand communication, along with other individuals and companies that are pioneering in the world of brands.